The Palmeraie – a master-planned community that spans 122 acres in the most sought-after area in the state of Arizona – will be a magnet for consumers who are in search of the very best in shopping, hospitality, dining, luxury living, wellness and relaxation and includes:

 - The Palmeraie Shopping, Dining & Office District

 - The Ritz-Carlton, Paradise Valley Resort & Residences

 -  Fendi Private Residences



The Ritz-Carlton, Paradise Valley promises to be one of the finest resorts of its kind ever built in Arizona. The design of the hotel will employ simple, elegant forms to create relaxed, comfortable spaces in the time-honored tradition of luxury architecture. The stunning Grand Lobby, situated above the rest of the hotel overlooking Camelback Mountain, will greet guests with a water feature that cascades down through the property to a world-class spa. 

The resort’s 215-room composition includes spacious suites with superior amenities and design, detached casitas and bungalows. Guest accommodations will be connected by quiet, lush courtyard gardens and shaded walkways – evoking the sense of a village. The main pool, spanning nearly 400 feet, will be one of the longest resort pools in North America.

The resort will be surrounded by 81 single-level Ritz-Carlton Villas, ranging in size from 1,700 to over 4,800 square feet, along with 39 single-family Ritz-Carlton Estate Homes, from 5,500 to 12,000 square feet. The Villas and Estate Homes will be whole-ownership and Ritz-Carlton branded, serviced and managed. Residence owners will experience a “resort within a resort” as they will have their own Clubhouse that will encompass a spectacular common lounge area along with a junior Olympic sized-pool; fitness facilities; private, beautifully landscaped grounds; a dedicated director of residences; concierge; priority access to hotel amenities, and a host of a la carte services such as in-residence dining, housekeeping and engineering services.



FENDI Private Residences will open its first ground-up residential enclave in North America at The Palmeraie. A boutique collection of 41 bespoke residences will break ground in late 2019 and each home will average 3,500 square feet with private access to an impressive amenity offering.

FENDI Private Residences is an expression of FENDI as a complete lifestyle. The building is being designed and branded by FENDI. The architecture and design is led by Marco Costanzi, the architect who has done FENDI Private Suites and FENDI’S headquarters in Rome. These residences will come to market in early 2020.



For more than three decades, Five Star Development has been one of the industry’s most innovative and successful family-owned and operated developers. Five Star Development's projects range from award-winning hospitality and luxury retail, to high-end, multimillion-dollar residential and Class-A industrial project. Passion has always defined the work at Five Star Development and The Palmeraie is no exception. As the sole private owner and developer of The Palmeraie, Jerry Ayoub has created a model that will produce one of the most successful, sought-after shopping experiences and global destinations in the industry.


The Palmeraie will raise the bar for consumers, as well as for the leading luxury and specialty brands, by redefining the expectations of a unique, world-class shopping destination. With his offices located on the property, Ayoub will oversee every detail and is committed to making informed decisions driven by what is best for the property. For more, visit